I write a weekly newsletter for brands who want more sign-ups for their products and services with the power of copywriting, storytelling, psychology, email marketing, and automation.
My neighbors probably have questions🤨⁇⁇⁇
|
Hey Reader, This Saturday, America celebrates 250 years of freedom. Last Saturday, I celebrated a different kind. Not with fireworks. With pajamas. Pink decorations. So much pink, my husband is still finding glitter in places glitter has no business being. Vulva cupcakes (which were far more anatomically correct than I expected). A giant FUCK CANCER sign. And 10 incredible women who helped carry me through one of the hardest times of my life. The theme was Pussy Power, because if cancer was going to pick a fight... it picked the wrong pussy. (Yes, my neighbors probably have questions.) We played goofy games. We laughed until we cried. We drank every time someone accidentally said "Barbara" or "Pussy." (Surprisingly difficult to avoid at a Pussy Power party.) And for a few beautiful hours, cancer wasn't the main character anymore. Something else was. Gratitude. When I was putting the party together, I thought I was planning a fun evening to thank the women who showed up for me. The ones who texted to check in. Drove me to appointments. Dropped off meals. Sent funny memes. Sat with me while I cried. Pretended not to notice when I wasn't myself. Loved me anyway. But somewhere between the laughter and the ridiculous cupcakes, I realized something. The party wasn't just a thank you for them. Somewhere between the second shot, the laughter, and anatomically impressive cupcakes... I realized I wasn't just celebrating surviving anymore. I was celebrating living. Because surviving isn't just about getting through the hard part. It's about eventually finding your way back to joy. This weekend, while we're celebrating America's birthday and the freedom so many fought to protect, I hope you'll take a minute to think about another kind of freedom. The freedom to laugh again after life knocks you flat. The freedom to eat a vulva cupcake without it being awkward. The freedom to gather around a table with people who love you. The freedom to realize you don't have to carry everything by yourself. And maybe... the freedom to tell someone, "Thank you," or better yet, "I love you." Not because it's expected. Because they deserve to hear it while they're here. Happy Fourth, my friend. May your weekend be filled with good food, people you love, and at least one laugh that makes your stomach hurt. (I highly recommend vulva cupcakes.) And to those of you who checked in, replied to my emails, prayed, cheered me on, or quietly rooted for me from your inbox... Thank you. You are part of my village, too. XOXOXO, P.S. One thing cancer taught me is this: Don't wait. Don't wait to tell people you love them. Don't wait to take the trip. Don't wait to ask for help. Which brings me to you... Every week, I try to create emails that actually help you grow your business. But I don't want to guess what you're struggling with. Tell me.
|
Foreplay Copy
I write a weekly newsletter for brands who want more sign-ups for their products and services with the power of copywriting, storytelling, psychology, email marketing, and automation.
Hey Reader, By the time you read this, Mike and I will be in Las Vegas. Destination? The Sphere. Kenny Chesney. And about $850 lighter. (Please don't do the math. I've already done it. Twice. Then I poured another glass of wine🍷.) Here's the funny thing... We've wanted to go for years. Every time tickets went on sale, we'd say the same thing. "That's a lot of money." "Maybe next year." "We really shouldn't." Adulting is so damn annoying. Then cancer happened. During treatment, I spent weeks...
Hey Reader, Ok, here’s the truth about subject lines. Marketers love to act as if subject lines are the holy grail of open and click-through rates. And yes… they matter. But no one wants to tell you this part: Most people are savvy email users now. We can smell subject line BS from a mile away. Just think about the last 10 emails you actually opened. I’m willing to bet at least a few of them were because: You knew the person. Family, friend, someone you actually like. “Hi Mom.” You follow the...
Hey Reader, Have you ever spent twenty minutes looking for something that was right in front of you? Your keys. Your reading glasses. Your phone while you're talking on it. That was me with this trailhead. A few weeks ago, I got lost in Fountain Hills. Not "call Search and Rescue" lost. More like "I've been driving in circles for 20 minutes, and I'm starting to suspect Google Maps is messing with me for sport" lost. I was looking for a trailhead I'd never hiked before. Mike was off golfing,...