Hey Reader,

By the time you read this, Mike and I will be in Las Vegas.

Destination?

The Sphere.

Kenny Chesney.

And about $850 lighter.

(Please don't do the math. I've already done it. Twice. Then I poured another glass of wine🍷.)

Here's the funny thing...

We've wanted to go for years.

Every time tickets went on sale, we'd say the same thing.

"That's a lot of money."

"Maybe next year."

"We really shouldn't."

Adulting is so damn annoying.

Then cancer happened.

During treatment, I spent weeks parked in a recliner. No energy. No freedom. No control over my own body. Just me... my thoughts... and way too much daytime TV.

Mike's birthday was coming up, and I was trying to think of what to buy him.

A shirt?

A watch?

Another golf club or more balls?

Then I had one of those moments.

The kind that smacks you upside the head.

I thought...

What exactly are we waiting for?

If cancer taught me anything, it's that tomorrow isn't promised.

You can spend your whole life waiting for the timing to be better.

Until work slows down.

Until the kids move out.

Until you've saved a little more.

Until life feels... safer.

Then one day, life reminds you it was never offering guarantees in the first place.

So I looked at Mike and said...

"Fuck it."

Five minutes later...

Tickets purchased.

Were they expensive?

Hell yes.

Will I remember what they cost five years from now?

Not a chance.

Will I remember singing with 20,000 people inside one of the craziest venues on earth with my favorite person?

Absolutely.

Funny enough...

I see business owners do the exact opposite every single day.

They'll spend hours trying to save money...

...while quietly losing thousands.

"I'll write my own emails."

"I'll build my own website."

"I'll figure out Facebook ads."

"I'll learn SEO."

"I'll just Google it."

Can you?

Of course.

I can also watch a dozen YouTube videos on replacing my transmission.

That doesn't mean my Infiniti G-37 deserves that kind of trauma.

Here's what usually happens.

The lead magnet nobody wants.

The welcome sequence that's about as exciting as waiting for water to boil.

An offer that isn't really an offer.

Then...

"No one reads emails anymore."

I hear that one and choke on my coffee. 🤮

People absolutely read emails.

They just don't read boring ones.

Think about your own business.

If someone said,

"I'm just going to do what you do myself and save the money..."

Would you smile and nod?

Or would you know exactly how many mistakes, headaches, and missed opportunities they're about to buy themselves?

Because that's the hidden cost nobody talks about.

Doing it yourself doesn't always save money.

Sometimes it delays growth.

Sometimes it costs you, customers you'll never even know existed.

Sometimes it becomes the most expensive "cheap" decision you'll ever make.

Don't get me wrong.

I'm all for DIY...

...when you're changing a light bulb.

Not when you're trying to grow a business.

Sometimes the smartest investment isn't the cheapest one.

It's the one that gets you where you're trying to go without years of guessing.

Now, if you'll excuse me...

I've got a date with Kenny Chesney, a giant Sphere, and what I fully expect to be one of the best nights of our lives.

Worth every damn penny.

XOXOXO,

P.S. Here's a fun question...

What's one thing you've been putting off because it feels too expensive?

Now ask yourself a better question.

What's waiting already costing you?